Nikon Imaging Korea’s campaign for this year would start off with “A Shot A Day” TV CF to be made public on the 18th.
“A Shot A Day” commemorates how one enjoys the day with pictures taken through the lenses of Nikon Camera, capturing each memory.
So far, Nikon’s TV CF has the “NIKON Reality” concept for the past TV CFs that they have already revealed. However, now that they have partnered up with YG Entertainment artists, they are hoping for a young and friendly image to reach the younger consumers.
Nikon Imaging Korea and YG Entertainment signed a comprehensive business agreement to develop a joint marketing strategy. With YG Artists bringing out a “Nikon Song,” it is expected that various marketing strategies would further be developed at the course of the year.
The CF would be featuring 14 people, Big Bang (TOP, G-Dragon, TaeYang, SeungRi, DaeSung), 2NE1 (CL, Sandara Park, Bom, Minzy), Se7en, Yoo In Na, Goo Hye Sun, Gummy, and PSY. Each of them would bring out their own image and personality in Nikon’s free photo shoot with their cameras, showing an enjoyable and fun atmosphere.
Translated by: SlaveTranslator at WeLoveDara